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steve jobs is a marketing genius

don’t tell me that apple and steve jobs didn’t have this whole thing planned.

» step one: sell hundreds of thousands of iphones at $599 to enthusiastic early adopters.

» step two: lower the price by $200 two months later.

» step three: wait for the outraged early adopters to blather their outrage all over the internet and in the msm.

» step four: a day later, issue $100 store credits to all those early adopters, ensuring that they’ll buy yet another apple product.

» step five: bask in the love from all the early adopters who once again love you unconditionally, and from the bloggers and the msm and the analysts and so on.

apple tweaks the consuming public better than any other company. but with that said, at $399 we’re probably taking the plunge and buying kirk an iphone. his motorola razr is dying a slow death, and it’s as good a time as any.

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