on my daily walk at lunchtime (to clear out the cobwebs, get some fresh air, etc.) i passed a new storefront at 57th and 6th in manhattan.
turns out that target has rented four storefronts to sell their designer goods from friday through sunday. they look brilliant, as you’d expect from target. it’s kind of like the simpsons movie rebranding of 7-11 stores, only better. 3 days, and then it’s gone.
on the heels of mizrahi in rock center, and the target boat on chelsea piers, this is yet another fun way to have a target experience in manhattan. without, of course, actually having a target in manhattan.
(although, to be precise, the target store in marble hill at 225th st. is technically in manhattan. but you’d be hard pressed to convince a manhattanite that anywhere not on the island of manhattan is, in fact, manhattan.)
this way, they get the buzz and the benefit of branding their store chain in close proximity to the advertising and marketing center of the universe.
over, and over, and over again.